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Ninja Future: Secrets to Success in the New World of Innovation Kindle Edition

by Gary Shapiro (Author) Format: Kindle Edition
4.2 4.2 out of 5 stars 50 ratings
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NATIONAL BESTSELLER

Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world: Gary Shapiro, the president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself

During his more than three decades at the head of the Consumer Technology Association, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in just a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on the horizon.          

In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only envision. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.

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  1. Print length
    352 pages
  2. Language
    English
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    On Kindle Scribe
  4. Publisher
    William Morrow
  5. Publication date
    December 31, 2018
  6. File size
    1102 KB
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Editorial Reviews

Review

“In Ninja Future, Gary Shapiro paints a compelling picture of the accelerating pace of technology innovation, which is touching so many parts of our life, including health, home automation, and communication. Gary then goes on to provide an inspiring set of strategies to thrive in this exciting era. A terrific read for anyone working in industries touched by technology innovation, i.e., everyone!” — HUBERT JOLY, Chairman and CEO, Best Buy

From the Back Cover

Gary Shapiro, president and CEO of the Consumer Technology Association, casts his eye toward the future, charting how the innovative technologies of today will transform not only the way business is done but society itself

During his three decades as the head of the Consumer Technology Association (CTA)™, Gary Shapiro has witnessed, and been a part of, one of the most extraordinary periods of technological change in human history. Today’s world is almost unrecognizable from that of just a decade or two before: in a few short years, the internet has already transformed how we access information, purchase goods, get from place to place, and do our jobs. And even greater changes are on
the horizon.

In Ninja Future, Shapiro explains the evolving technological landscape, breakthroughs underway now and those we can only imagine. New innovations such as self-driving vehicles, blockchain, 5G, the Internet of Things, and countless others will forever change the economy as we know it. Shapiro uses case studies to identify companies and countries addressing today’s challenges particularly well—and relates lessons from those that have stumbled. Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can move to succeed in today’s turbulent environment by adopting the mindset of “ninjas”—adapting to technological change to capitalize on opportunities at lightning speed.

Ninja Future is an essential read for businesses and individuals striving to remain competitive in a rapidly evolving world.

Product details

  • ASIN ‏ : ‎ B07CWTQN2K
  • Publisher ‏ : ‎ William Morrow; Reprint edition (December 31, 2018)
  • Publication date ‏ : ‎ December 31, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1102 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 352 pages
  • Customer Reviews:
    4.2 4.2 out of 5 stars 50 ratings

About the author

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Gary Shapiro

Gary Shapiro

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Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™, the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.

Shapiro directs a staff of about 200 employees and thousands of industry volunteers, leading his organization’s promotion of innovation as a national policy to spur the economy, create jobs and cut the deficit. CTA advocates for a lower deficit, skilled immigration, free trade and policies that support innovative new business models. CTA does not seek government funding for industry.

Shapiro authored CTA’s New York Times best-sellers, “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” (HarperCollins, 2013) and “The Comeback: How Innovation will Restore the American Dream” (Beaufort, 2011). His upcoming book, "Ninja Future: Secrets to Success in the New World of Innovation" (HarperCollins, 2018), will be released December 31 and is available now for pre-order. Through these books and television appearances, and as a columnist whose more than 1,000 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy. He is considered an “influencer” on LinkedIn and has more than 280,000 followers.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
50 global ratings
Well written digest of megatrends with easy to implement techniques to practice Ninja innovation!
5 Stars
Well written digest of megatrends with easy to implement techniques to practice Ninja innovation!
A very authored title giving you a glimpse of future and techniques to equip you to capitalize the macro trends.Shapiro gave the readers a digest of bleeding edge innvoations from the last few years of CTA. Though I was conversant with many technologies, Shapiro touched upon it from a different angle talking about the power of combining these to build ninja innovations. I fully second how 5G communication technology will turn out to be a foundational pillar across industries.Shapiro being a forward thinker, was able to install the passion for innovation and was able to demystify some of the dark sides of technology which are currently limiting the adoption.He had given several striking characteristics of Ninja innovators, something that stood in my head -"Assemble a strike force, prepare strategically, take risks, innovate or die".Sections that I highlighted on my Kindle while reading, would recommended these pages for anyone:10-11: Simplified explanation to Known and Unknown48-49: Examples of unconventional strategies56-58: Transformation for education sector63-65: Generous coverage to 5G, my favourite topic77-90: Great examples of bleeding edge innovation149-150: Regulation supporting innovation172-183: Ninja Nation score card215-216: Matrix for segmentation233-244: Can't emphasize more on human capital287-289: Of course the summaryI admire the style of writing of Shapiro, the time I spent reading the book was almost like having a live conversation with him. Many anecdotes mentioned from yest years made it lively. I also think reading this book again after a few years would reveal the fortune teller Gary Shapiro's intuitions ;)I would rate this as a must read for the CXOs, to navigate their organization strategy through the new megatrends.
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Top reviews from the United States

Steve Miller
5.0 out of 5 stars An illuminating perspective from someone who's on the inside
Reviewed in the United States on June 19, 2019
Verified Purchase
If there's anyone qualified to talk about how consumer technology has changed and impacted our lives over the last quarter plus century, it's Shapiro. He definitely has his opinions on whether something has been good or not, but that's okay. I particularly liked his take on how the latest technologies have affected how millennials define their freedom and themselves. His views on the work force of the future are spot on. And even though it appears this book is written for leaders of big companies, I would highly recommend small business owners and entrepreneurs read this, as well.
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Amazon Customer
5.0 out of 5 stars Excellent
Reviewed in the United States on February 3, 2019
Verified Purchase
This book should be read by everyone in management. Everyone. It describes the potential future in clear and understandable language. You do not need to be a data geek to get it.
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Heru Modern Monk Amun
4.0 out of 5 stars Innovation our Future Thank you Gary for This Powerful manual
Reviewed in the United States on May 23, 2019
Gary Pushes the mind of imagination to where our Technology can go and where it has been

Innovation is always the Future and this Book Ninja Future Speaks that on a level you must add this to your library

If you are in STEM Field you must take the time to study this and play the game with a few principle rules of engagement.

Thank you Gary again for the great manual

Heru Modern Monk
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Ed Barton
3.0 out of 5 stars Disjointed
Reviewed in the United States on November 25, 2022
Verified Purchase
In looking at the Ninja future, Shapiro brings a lot of examples, facts, figures and experiences to the table. The problem is it seems like more of a buffet at one of those neighborhood places than a well organized three course meal. The book is tough to follow, and I felt like I never fully grasped the thread(s) he was weaving. It’s unfortunate because the info is good, but the reading isn’t.
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HannahP
5.0 out of 5 stars To the point
Reviewed in the United States on January 21, 2019
Verified Purchase
Good takeaways! Loved the clarity of the author!
One person found this helpful
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Robert Morris
5.0 out of 5 stars How to navigate unfamiliar and perilous new territory as tech silos shift to tech landscapes
Reviewed in the United States on December 31, 2018
To what extent is this a deeper development of Gary Shapiro's insights shared in his previously published books? "This time I took a 'horizontal' approach. All the systems and structures I'll discuss cross multiple industries and categories. You'll see AI crop up in multiple chapters; you'll see blockchain discussed in wildly different contexts; you'll see self-driving vehicles invoked throughout. The twelve chapters are meant to be a primer on the technologies and innovation that people, businesses, and governments should consider, prepare for, adapt to -- otherwise they will be left in the dust of today's technological revolution."

This is precisely what Alvin Toffler has in mind in Future Shock (1984) when observing, "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."

For those unfamiliar with Shapiro's use of the term "ninja," he explains: "I coined the phrase ninja innovation to describe the people and organizations that have demonstrated the attributes of ancient ninjas -- Japanese warriors who survived battles against extraordinary odds. Using stealth and surprise, they triumphed over adversaries, despite often being outgunned and outmanned by fierce competition or hostile conditions."

Shapiro highly-regards 21st century ninja entrepreneurs who are innovative thinkers with highly developed self-discipline and self-confidence as well as strength, cunning, intensity, and adaptability. In Don Quixote's words, they "dream the impossible dream" and then, like Tennyson's Achilles, are determined "to strive, to seek, to find, and not to yield" until that dream becomes a reality.

Some of the most interesting material is provided in Chapter 4, "Ninja Innovations Today," as Shapiro examines several examples of what "a few basic technological ingredients" have made possible. "The most advanced level of big data analytics involves not only predicting the probability of future outcomes, but also automatically taking action based upon those predictions. Predictive analytics requires a feedback loop in order to continuously refine its predictive prowess."

These are among the passages that caught my eye, also listed to suggest the scope of Shapiro's coverage:

o Surprise Hits (Pages 11-14)
o Spend Less, Know More (15-21)
o An Aging Population (23-33)
o Retail Apocalypse (38-42)
o The Experience Economy (48-50)

o Changing Business Models, and, Human-Machine Partnerships (52-55 and 55-59)
o On Algorithms (67-68)
o Cloud Computing, Big Data, and Analytics (68-70)
o Quantum Computing (81-83)
o Artificial Intelligence (86-92)

o Augmented, Virtual, and Mixed Reality (94-98)
o Personalized Health Care (106-110)
o The Importance of Privacy (123-128)
o Some Like It Hot (143-146)
o Sharing Is Caring (156-158)

o Keys to a Smooth Transition (161-165)
o Israel (178-181)
o China (183-187)
o Detroit (201-202)
o Every Company Is a Tech Company (206-210)

o Know Your Customer (214-217)
o Leverage Your Strengths (222-226)
o Variety Is the Spice of Life (241-244)
o A Competitive Advantage (252-254)
o Resilience (257-261)

I wholly agree with Gary Shapiro's concluding observations: "If we embrace innovation boldly and with our eyes wide open, we can cure incurable diseases, solve impossible environmental challenges, and create unimaginable opportunity and prosperity. Today these are tantalizing possibilities. I have every confidence that innovators will turn them into realities in the ninja future."

* * *

Gary Shapiro is president and CEO of the Consumer Technology Association (CTA)™, the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® - The Global Stage for Innovation.
8 people found this helpful
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Robert G Yokoyama
5.0 out of 5 stars I will embrace new innovation more because of this book.
Reviewed in the United States on January 3, 2019
A ninja is a person with an awareness and a sense of stealth to do things. I want to be more ninja like and be aware of everything in innovation. I embrace any innovation that will make my life easier and more enjoyable. Gary Shapiro is president of a consumer trade association. He has travelled all over the United States and the world learning about new consumer developments.

I learned that there is an artificially intelligent mattress that can adjust to my sleeping position and help me sleep better. I have spastic arms and legs because I have cerebral palsy. This mattress could help me get a better night sleep. I learned of clothes equipped with sensors that tell me how well I have slept. This is helpful to me because I can make changes in my sleeping habits to help me.

I need help with daily living activities like cooking and doing laundry. I even struggle with putting on my shoes, so I would use the assistance of robots to help me with this. There are robots that cook meals in restaurants, so I know that a robot can be programmed to make my life easier. I am encouraged there are high school students across the United States who are being challenged and trained to make such robots. I just hope I can afford one when I need it.

I am also in favor of anything that will make me more independent. I am glad to read about all the things that drones can do like deliver my medications and groceries faster. Drones can even transport me from place to place, so I would use a drone to make my life easier. I have heard of a driverless car. I don't know how a physically disabled person would use it, but I would be willing to try it if it would get me quicker and safer. I would love to go more more cruises. I learned of a device called an ocean medallion that tracks my likes and dislikes and saves my preferences. This would make my next cruise experience more enjoyable and wheelchair accessible. Many of the cruises I have been on have not been wheelchair accessible, so this ocean medallion would come in handy.

I also learned that ear lobe recognition is the latest bio metric innovation that will be used to identify people. I would like to see how this works. I would love to communicate with my elected officials to ask them questions and voice my concerns. I learned that is a mobile app that will help me do that. I am also in favor of any innovation that help me get my medical results faster and communicate with my doctor easier by using my smart phone. I am excited for the future because of this book.
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Top reviews from other countries

Yuvrender Gill
1.0 out of 5 stars Very basic content
Reviewed in Canada on March 13, 2022
Verified Purchase
The book is for someone very new to tech. The content doesn't give any meaningful ways to think about society that much and the impact of tech. Just basic stuff that can be found on average sources.
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